'You'll Never Walk Alone' is undoubtedly one of the most iconic chants in football history, one that has always given Liverpool FC players and fans hope and motivation. Surprisingly, a popular song among Turkish football fans, 'Beraber Yürüdük Biz Bu Yollarda' - which means 'We walked these streets together' - shares the same sentiment with almost similar words. I highlighted this striking similarity, which crosses the paths of two countries, through the sponsorship campaign between Liverpool FC and Ramsey - a Turkish menswear brand established in the UK-.
Key Visual of the Sponsorship Campaign.
From ideation to copywriting, I created this campaign by telling the story of a man wearing Ramsey who doesn't need a filter to enhance his appearance at a time when social media filters were so popular.
I created the Shirt Jacket campaign as a copywriter, creating the main visual concept.
Website banner for 2-4-1 campaign
