P&G

Copywriting & Concept Creation

Key Visual of the sponsorship campaign between Orkid and the Turkey women's national volleyball team

Copywriting and visual adaptation of the campaign.

In the TV commercial, the Turkish mentally handicapped children's basketball team, which I call the "Kids have no obstacles", first count the things they say "I can't". Then making a twist they start to say same things 'I can'. The TV advert prepared in cooperation with P&G and Migros (international supermarket chain) to support handicapped children before their participation in international tournament. The mechanism of campaign was simply that every purchase of P&G products in Migros meant significant support for the children.

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